may 28TH, 2019, Moscow
Service design. Quick start
This hands-on workshop is perfect for any team at any stage of new products' & services' development both for customers & employees.

The service design hands-on workshop is intended for:
• Product Managers
• Leaders of change at different levels
• Marketers
• HRs
• Customer Experience Managers

The focus of the event:
• Learn what service design is. Get acquainted with the tasks and results of service design projects
• Learn how to transform business tasks into service design projects
• The overview of service design tools
• Try to apply the key service design tools to your business tasks.

Requirements for the participants
• Know the design thinking methodology (stages & basic tools)
• State the request-task for the transformations in the company at any level: for the working process, for the product, for the development department or direction
Address
Moscow, Design Thinking Center

Participation cost

14 900 RUB for private parties
19 900 RUB for companies
SPEAKERS
Get knowledge from business experts on service design implementation in large corporations.
Valentina Uralova
THE CO-FOUNDER & PARTNER OF INEX PARTNERS COMPANY

Is engaged in projects for the development and implementation of service strategies and new concepts since 2007, implements service design at the system level, develops and conducts educational programs, acts as executive coach for c-suites.
Irina Baranova
THE CO-FOUNDER & PARTNER OF INEX PARTNERS COMPANY

Design thinking evangelist in Russia since 2007. Since 2011, she implements design thinking and service design in such companies as Tarkett, Sberbank, Home Credit Bank, Beeline, Gazprom Neft, Tochka.
SCHEDULE
Tuesday, May 28th
9:00 - 11:00
Introduction into service design
  • What service design methodology is and what tools it uses?
  • What tasks it solves?
  • What are the results?
  • Business metrics that can be influenced using service design methodology.
11:00 - 13:00
Ecosystem Service Map

  • Project work in groups (4-6 people per team).
  • Acquaintance with the tool and service map creation.
  • Analysis of questions and examples from the INEX experience
13:00 - 14:00
Lunch
14:00 -16:00
Prioritization of Client and Business
Tasks with CJM and Service Blueprint

  • The review of service maps' creating
  • The detailed review of some steps of the service map creation
  • Answering questions
16:00 - 18:00
Results' analysis & application in your projects

  • Where can you start?
  • Strategy formation
  • Possible barriers at different stages of the service design project
  • Practical guidelines
PARTICIPATION COST
14 900 RUB for private parties
19 900 RUB for companies

ADDRESS

The service design workshop will be held at the Design Thinking Center, CCI "Fabrika",
Perevedenovsky lane 18, bldg. 2

Phone: +7 495 177 51 43
E-mail: tata.b@lab-w.com

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